PowerCup

PowerCup

PowerCup is a unique product that it is a Dual AC Outlet inverter with a USB port that fits in a car cup holder. The client wanted to play off the cup idea in the fashion of a coffee cup. The design was to be clean, yet should have some overtones of the creature comfort that might come from coffee. A corrugated cardboard band was added to appear similar to a heat wrap used on many cups as one might obtain from a coffee shop. I designed the package and created the instructional use illustrations on the side. I also produced product photography used on the packaging. The PowerCup is one of PowerLine's top-selling products. My involvement in this project: Product photographyPackage designIllustrationsCopywritingSales brochure designWeb site design (Joomla)

PowerCube

PowerCube

Most of my packaging contains 3D rendered images. 3D models are obtained from the product engineers during the product tooling process, and I create photorealistic rendered images. The use of 3D models and renderings cuts production time and offers a perfect representation of the product. 3D rendering also allows my clients to use product images across multiple applications. For example, for use in marketing and promotional materials, presentations, web marketing, and product design review. This package has a QR code on the front for a prospective buyer to scan and view details of the product and its usage through an informational video My involvement in this product 3D RendersPackage DesignLogo DesignProduct Manual Creation with Product IllustrationsProduct Label CreationPhotography DirectionVideo Direction and Creation of Digital Assets for the VideoSales and Marketing Presentation Materials