Primo University is a 10 part video series that was created to inform and instruct potential, new and existing customers about Primo Ceramic Grill usage. These videos were formed based on customer questions and feedback. The series was also used to train new employees, dealers and product distributors. This series covers many common customer questions and was used in customer service email responses. The series was accoladed by Popular Mechanics as "excellent" in their review called "The Best Grills in America Reviewed" in August 2017. I co-conceived, co-directed and scripted the Primo University series in collaboration with the Primo Marketing Director.