WeedEater

WeedEater

These are OEM products manufactured by American Gardener. The WeedEater brand manual and layout specifications were provided to me, and I adapted the American Gardener Product into the WeedEater brand package layouts. The products were already sold under the American Gardener brand, so I retouched existing product photography and repurposed the 3D renders to match WeedEater colors. The use of my 3D renders and photo retouching cut months off the production time required getting the products to market. My involvement in this project: Adaptation and layout of packaging artwork to match the WeedEater Brand3D renders of the tool with WeedEater colors and labelsPhoto retouching to reflect the WeedEater brand (I directed the original photography)Product label designProduct Manual design

Sharper Image

Sharper Image

This was a significant ongoing project. Original Power OEM manufactures the product as a registered licensee of the Sharper Image Brand. I am commissioned with producing 3D renders of prospective products to present to Sharper Image before they go to final manufacturing as the first step. These images are used in presentations and printed sell sheets by Original Power's sales and marketing to sell the product to Sharper Image buyers. Once the product is purchased, we use the 3D rendered imagery in the package designs. Sharper Image provides the design specifications I use for the production design phases on the packaging. When production design is complete, flat artwork, as well as 3D renders of the proposed packaging, goes to Sharper Image for final approvals. I provide product packaging, product labels, and user manuals for final print once approved. Weeks if not months are removed from the production schedule using my 3D renders throughout the approval process. The packaging is often printed and ready for the product before the manufacturing of the product goes into full swing.

Sharper Image POP Display

Sharper Image POP Display

Original Power OEM Manufactures products under license for Sharper Image. They required a POP display for showcasing alkaline batteries to locate near checkouts and endcap displays in stores. Using the Sharper Image Branding Guide, I created the POP display after the alkaline battery packs were modeled and rendered from a prior project. The POP display was presented to Sharper Image for approval. My involvement in this project: Production design for the cell wrappers, packaging and POP Display3D modeling3D rendering

Connections Newsletter

Connections Newsletter

MS&L handled BellSouth’s internal corporate communications. Connections was BellSouth’s bi-weekly, internal newsletter to keep its employees current with company information. MS&L required an external source to collaborate with BellSouth and layout the Connections tabloid newsletter. On a bi-weekly basis, the content was gathered, and the design was shaped to communicate BellSouth’s message to its employees. My involvement in this project: Production artwork and layoutPhoto retouchingIllustration for infographics