American Gardener

American Gardener

American Gardener manufactures electric lawn and garden tools. As a matter of fact, they invented the cordless electric grass shear. When I was first approached by American Gardener, they felt their brand and packaging were outdated. They wanted to reinvent their brand. They requested a logo refresh, new product packaging, labels, an updated web presence. The brand refresh also included a customer service web site for people to have access to FAQs about the product and manuals. I have produced every aspect of marketing and packaging for American Gardener. I created some of their product packaging lines as OEM products for other brands that include WeedEater and Craftsman. The use of 3D renders for the packages cut months off production time and saved thousands of dollars. This approach allowed American Gardener to present the new packaging look in 3D to prospective buyers before any designs went to the press. My involvement in this project: Art director and designer for all aspects of the American Gardener BrandProject ManagerPhotography director for action shots used on the packaging3D artist for all rendersPackage designProduct label designProduct manual designPhoto retouchingDesign for marketing materials and sell sheetsTrade Show booth designWeb site design and managementBrand management with vendors and product buyers

PowerTrip Logo

PowerTrip Logo

PowerLine required a logo for an upcoming mobile electronics product array. They wanted a look that spoke to long haul trips that would have visual impact and tell a story of movement with a touch of a retro feel. I created this logo with the idea of reflective chrome car badges and a hot rod feel. The logo was created entirely in Adobe Illustrator. This allows usage at any size in case the need arose for a large tradeshow, or outdoor advertising came into play. My involvement in this project: Art directorLogo designIllustration

Zettaset Corporate Identity

Zettaset Corporate Identity

I was approached by Zettaset to create a clean and fresh design for their corporate identity package. They desired a strong mark and a logotype version of their company name. This mark and logotype were required to fit into the IT sector. This was achieved using easy to recognize via color and design. The badge and logotype needed to be designed in a manner that could be combined or separated and still carry a recognizable look in all three instances. The logo badge and logotype is used in everything. This includes their web site, business cards, letterhead, sales brochures, trade show graphics, software splash screens, invitational materials, and more. My involvement in this project: Art DirectorDesigner

All Contracting Services Corporate Identity

All Contracting Services Corporate Identity

This was brought to me as a Corporate Identity Package project. All Contracting Services contacted me about producing a professional, yet inviting look that would incorporate the company name and a visual cue about what they do in a nutshell. I used simple and clean lines with a font that offered a familiarity to their industry and services. Compliments have been rushing in since All Construction Services started to display their new logo. The shot of the truck and trailer is a mock-up for future branding of the ACS fleet.