PowerCup

PowerCup

PowerCup is a unique product that it is a Dual AC Outlet inverter with a USB port that fits in a car cup holder. The client wanted to play off the cup idea in the fashion of a coffee cup. The design was to be clean, yet should have some overtones of the creature comfort that might come from coffee. A corrugated cardboard band was added to appear similar to a heat wrap used on many cups as one might obtain from a coffee shop. I designed the package and created the instructional use illustrations on the side. I also produced product photography used on the packaging. The PowerCup is one of PowerLine's top-selling products. My involvement in this project: Product photographyPackage designIllustrationsCopywritingSales brochure designWeb site design (Joomla)

PowerCube

PowerCube

Most of my packaging contains 3D rendered images. 3D models are obtained from the product engineers during the product tooling process, and I create photorealistic rendered images. The use of 3D models and renderings cuts production time and offers a perfect representation of the product. 3D rendering also allows my clients to use product images across multiple applications. For example, for use in marketing and promotional materials, presentations, web marketing, and product design review. This package has a QR code on the front for a prospective buyer to scan and view details of the product and its usage through an informational video My involvement in this product 3D RendersPackage DesignLogo DesignProduct Manual Creation with Product IllustrationsProduct Label CreationPhotography DirectionVideo Direction and Creation of Digital Assets for the VideoSales and Marketing Presentation Materials

PowerLine Brochures

PowerLine Brochures

PowerLine sells a variety of consumer electronics through big-box retail stores in North America. 3D Renders of the products and packaging were created long before the physical products or packages left the assembly line and printing presses. I created the package designs and in turn, used the designs to create the 3D models and renders for use in sales collateral seen here. These brochures were presented to retail buyers to sell the products before the actual production of the products began. You will notice some of these products throughout my packaging design portfolio My involvement in this project: Packaging design3D modeling and rendering of products and packagingBrochure designIllustrationPhotography direction where applicable (PowerCube Brochure inset)

Connections Newsletter

Connections Newsletter

MS&L handled BellSouth’s internal corporate communications. Connections was BellSouth’s bi-weekly, internal newsletter to keep its employees current with company information. MS&L required an external source to collaborate with BellSouth and layout the Connections tabloid newsletter. On a bi-weekly basis, the content was gathered, and the design was shaped to communicate BellSouth’s message to its employees. My involvement in this project: Production artwork and layoutPhoto retouchingIllustration for infographics

PowerTrip Logo

PowerTrip Logo

PowerLine required a logo for an upcoming mobile electronics product array. They wanted a look that spoke to long haul trips that would have visual impact and tell a story of movement with a touch of a retro feel. I created this logo with the idea of reflective chrome car badges and a hot rod feel. The logo was created entirely in Adobe Illustrator. This allows usage at any size in case the need arose for a large tradeshow, or outdoor advertising came into play. My involvement in this project: Art directorLogo designIllustration

Zettaset Corporate Identity

Zettaset Corporate Identity

I was approached by Zettaset to create a clean and fresh design for their corporate identity package. They desired a strong mark and a logotype version of their company name. This mark and logotype were required to fit into the IT sector. This was achieved using easy to recognize via color and design. The badge and logotype needed to be designed in a manner that could be combined or separated and still carry a recognizable look in all three instances. The logo badge and logotype is used in everything. This includes their web site, business cards, letterhead, sales brochures, trade show graphics, software splash screens, invitational materials, and more. My involvement in this project: Art DirectorDesigner

All Contracting Services Corporate Identity

All Contracting Services Corporate Identity

This was brought to me as a Corporate Identity Package project. All Contracting Services contacted me about producing a professional, yet inviting look that would incorporate the company name and a visual cue about what they do in a nutshell. I used simple and clean lines with a font that offered a familiarity to their industry and services. Compliments have been rushing in since All Construction Services started to display their new logo. The shot of the truck and trailer is a mock-up for future branding of the ACS fleet.