PowerCup

PowerCup

PowerCup is a unique product that it is a Dual AC Outlet inverter with a USB port that fits in a car cup holder. The client wanted to play off the cup idea in the fashion of a coffee cup. The design was to be clean, yet should have some overtones of the creature comfort that might come from coffee. A corrugated cardboard band was added to appear similar to a heat wrap used on many cups as one might obtain from a coffee shop. I designed the package and created the instructional use illustrations on the side. I also produced product photography used on the packaging. The PowerCup is one of PowerLine's top-selling products. My involvement in this project: Product photographyPackage designIllustrationsCopywritingSales brochure designWeb site design (Joomla)

PowerLine Brochures

PowerLine Brochures

PowerLine sells a variety of consumer electronics through big-box retail stores in North America. 3D Renders of the products and packaging were created long before the physical products or packages left the assembly line and printing presses. I created the package designs and in turn, used the designs to create the 3D models and renders for use in sales collateral seen here. These brochures were presented to retail buyers to sell the products before the actual production of the products began. You will notice some of these products throughout my packaging design portfolio My involvement in this project: Packaging design3D modeling and rendering of products and packagingBrochure designIllustrationPhotography direction where applicable (PowerCube Brochure inset)