Dannon Product Line
During a brand image refresh; Dannon needed to translate their flat product schematics and drawings into something they could use for print, web, and television advertising well before the products launched. I created 3D models of the new products, enabling them to start the campaign before any physical or manufactured product was available for photography. Dannon had over 60 product SKU numbers that required imagery. The 3D images I created allowed Dannon to successfully launch several new brands. These images were used in print, web, and television advertisements to debut the product line.
Dannon supplied engineering schematics and flat artwork for all packaging and containers. I translated these schematics into accurate digital 3D models. From a mass of flat AutoCad, Illustrator, and Photoshop files, I created photorealistic 3D images in high resolution for delivery over many types of media.
My Involvement in this project:
3D modeling of all packs and containers based on supplied CAD filesLighting and then texturing the models with supplied texturesRendering the images in high resolution for use across multiple media