Zettaset Trade Show Booth

Zettaset Trade Show Booth

Zettaset is a "Big Data" management software company. Zettaset required a trade show booth for use at shows they present their software products and services. The idea behind the design was to play off their brand colors and create a look that fits into the technology sector revolving around the Big Data infrastructure. My involvement in this project: Logo Design3D Rendered Booth ConceptBackdrop DesignTable Throw DesignCollateral Materials DesignPowerPoint Presentation Design

Dannon Product Line

Dannon Product Line

During a brand image refresh; Dannon needed to translate their flat product schematics and drawings into something they could use for print, web, and television advertising well before the products launched. I created 3D models of the new products, enabling them to start the campaign before any physical or manufactured product was available for photography. Dannon had over 60 product SKU numbers that required imagery. The 3D images I created allowed Dannon to successfully launch several new brands. These images were used in print, web, and television advertisements to debut the product line. Dannon supplied engineering schematics and flat artwork for all packaging and containers. I translated these schematics into accurate digital 3D models. From a mass of flat AutoCad, Illustrator, and Photoshop files, I created photorealistic 3D images in high resolution for delivery over many types of media. My Involvement in this project: 3D modeling of all packs and containers based on supplied CAD filesLighting and then texturing the models with supplied texturesRendering the images in high resolution for use across multiple media

WeedEater

WeedEater

These are OEM products manufactured by American Gardener. The WeedEater brand manual and layout specifications were provided to me, and I adapted the American Gardener Product into the WeedEater brand package layouts. The products were already sold under the American Gardener brand, so I retouched existing product photography and repurposed the 3D renders to match WeedEater colors. The use of my 3D renders and photo retouching cut months off the production time required getting the products to market. My involvement in this project: Adaptation and layout of packaging artwork to match the WeedEater Brand3D renders of the tool with WeedEater colors and labelsPhoto retouching to reflect the WeedEater brand (I directed the original photography)Product label designProduct Manual design

American Gardener

American Gardener

American Gardener manufactures electric lawn and garden tools. As a matter of fact, they invented the cordless electric grass shear. When I was first approached by American Gardener, they felt their brand and packaging were outdated. They wanted to reinvent their brand. They requested a logo refresh, new product packaging, labels, an updated web presence. The brand refresh also included a customer service web site for people to have access to FAQs about the product and manuals. I have produced every aspect of marketing and packaging for American Gardener. I created some of their product packaging lines as OEM products for other brands that include WeedEater and Craftsman. The use of 3D renders for the packages cut months off production time and saved thousands of dollars. This approach allowed American Gardener to present the new packaging look in 3D to prospective buyers before any designs went to the press. My involvement in this project: Art director and designer for all aspects of the American Gardener BrandProject ManagerPhotography director for action shots used on the packaging3D artist for all rendersPackage designProduct label designProduct manual designPhoto retouchingDesign for marketing materials and sell sheetsTrade Show booth designWeb site design and managementBrand management with vendors and product buyers

American Gardener Display

American Gardener Display

American Gardener required imagery of their products and packaging on a shelf display for a presentation to Home Depot. I created a shelf display backdrop, modeled the shelves and the packages. The product models were provided for a prior project by the CAD engineers. The render was created to appear as if a person might be looking at the display while walking down an aisle in Home Depot. My involvement in this project: Backdrop graphics3D Modeling, texturing and lightingPackage designPresentation design

Sharper Image

Sharper Image

This was a significant ongoing project. Original Power OEM manufactures the product as a registered licensee of the Sharper Image Brand. I am commissioned with producing 3D renders of prospective products to present to Sharper Image before they go to final manufacturing as the first step. These images are used in presentations and printed sell sheets by Original Power's sales and marketing to sell the product to Sharper Image buyers. Once the product is purchased, we use the 3D rendered imagery in the package designs. Sharper Image provides the design specifications I use for the production design phases on the packaging. When production design is complete, flat artwork, as well as 3D renders of the proposed packaging, goes to Sharper Image for final approvals. I provide product packaging, product labels, and user manuals for final print once approved. Weeks if not months are removed from the production schedule using my 3D renders throughout the approval process. The packaging is often printed and ready for the product before the manufacturing of the product goes into full swing.

Sharper Image POP Display

Sharper Image POP Display

Original Power OEM Manufactures products under license for Sharper Image. They required a POP display for showcasing alkaline batteries to locate near checkouts and endcap displays in stores. Using the Sharper Image Branding Guide, I created the POP display after the alkaline battery packs were modeled and rendered from a prior project. The POP display was presented to Sharper Image for approval. My involvement in this project: Production design for the cell wrappers, packaging and POP Display3D modeling3D rendering

Encore

Encore

Encore is a battery-backed charger for any USB chargeable device. It charges while plugged into a wall outlet or unplugged. It also interfaces with a DC charge cable to power and charges while in a car. The rechargeable internal battery allows for charging in the absence of an AC outlet. Best of all, the Encore fits in your pocket and has a user-replaceable internal battery. The Encore is unique in the market with its features. PowerLine wanted a look that ties into their brand while also separating it from the rest of their product lineup. The Encore was released in an earlier incarnation a few years ago, and this is the refreshed/updated product and packaging. I named and branded this product during the initial product engineering phase. I produced 3D renders of the product and packaging for presentation to retail buyers long before a production prototype was available. I generated product renders from a CAD file provided by the product engineer.  My involvement in this project: Product namingPackaging designProduct logo design3D renders of product and packagingCopywritingProduct manual design

PowerCup

PowerCup

PowerCup is a unique product that it is a Dual AC Outlet inverter with a USB port that fits in a car cup holder. The client wanted to play off the cup idea in the fashion of a coffee cup. The design was to be clean, yet should have some overtones of the creature comfort that might come from coffee. A corrugated cardboard band was added to appear similar to a heat wrap used on many cups as one might obtain from a coffee shop. I designed the package and created the instructional use illustrations on the side. I also produced product photography used on the packaging. The PowerCup is one of PowerLine's top-selling products. My involvement in this project: Product photographyPackage designIllustrationsCopywritingSales brochure designWeb site design (Joomla)

PowerCube

PowerCube

Most of my packaging contains 3D rendered images. 3D models are obtained from the product engineers during the product tooling process, and I create photorealistic rendered images. The use of 3D models and renderings cuts production time and offers a perfect representation of the product. 3D rendering also allows my clients to use product images across multiple applications. For example, for use in marketing and promotional materials, presentations, web marketing, and product design review. This package has a QR code on the front for a prospective buyer to scan and view details of the product and its usage through an informational video My involvement in this product 3D RendersPackage DesignLogo DesignProduct Manual Creation with Product IllustrationsProduct Label CreationPhotography DirectionVideo Direction and Creation of Digital Assets for the VideoSales and Marketing Presentation Materials

PowerLine Battery Storage

PowerLine Battery Storage

PowerLine Consumer Electronics manufactures electronics and accessories for home and mobile applications. I created this package design from the ground up. This packaging look is used across dozens of SKUs all designed and produced by me. This package was also rebranded as an OEM product for Sharper Image. All product renders are used on the PowerLine web site and by vendors to represent the product. Some photography was used on this package to demonstrate selling features for the product. The packaging is presented as bilingual to accommodate the French Canadian market. My Involvement in this project: Product packaging designProduct manual designPhotography directionPhoto retouchingCopywriter

Mobile Media Inverter

Mobile Media Inverter

This project was set in motion by request for a dynamic, multi-level plastic clamshell. The objective was to provide an appeal with an unusual clamshell shape that would allow the prospective buyer to see that the inverter has a pass-through 12-volt outlet on the side as a feature. Contouring the package allows the customer to see into the packaging to see more of the product first hand. My involvement encompassed all aspects of designing this package down to the shape of the clamshell, the inserts, product labels, and manual.

PowerLine Brochures

PowerLine Brochures

PowerLine sells a variety of consumer electronics through big-box retail stores in North America. 3D Renders of the products and packaging were created long before the physical products or packages left the assembly line and printing presses. I created the package designs and in turn, used the designs to create the 3D models and renders for use in sales collateral seen here. These brochures were presented to retail buyers to sell the products before the actual production of the products began. You will notice some of these products throughout my packaging design portfolio My involvement in this project: Packaging design3D modeling and rendering of products and packagingBrochure designIllustrationPhotography direction where applicable (PowerCube Brochure inset)