PowerCup is a unique product that it is a Dual AC Outlet inverter with a USB port that fits in a car cup holder. The client wanted to play off the cup idea in the fashion of a coffee cup. The design was to be clean, yet should have some overtones of the creature comfort that might come from coffee. A corrugated cardboard band was added to appear similar to a heat wrap used on many cups as one might obtain from a coffee shop. I designed the package and created the instructional use illustrations on the side. I also produced product photography used on the packaging. The PowerCup is one of PowerLine's top-selling products.
My involvement in this project:
- Product photography
- Package design
- Sales brochure design
- Web site design (Joomla)