Encore is a battery-backed charger for any USB chargeable device. It charges while plugged into a wall outlet or unplugged. It also interfaces with a DC charge cable to power and charges while in a car. The rechargeable internal battery allows for charging in the absence of an AC outlet. Best of all, the Encore fits in your pocket and has a user-replaceable internal battery. The Encore is unique in the market with its features. PowerLine wanted a look that ties into their brand while also separating it from the rest of their product lineup. The Encore was released in an earlier incarnation a few years ago, and this is the refreshed/updated product and packaging. I named and branded this product during the initial product engineering phase. I produced 3D renders of the product and packaging for presentation to retail buyers long before a production prototype was available. I generated product renders from a CAD file provided by the product engineer.
My involvement in this project:
- Product naming
- Packaging design
- Product logo design
- 3D renders of product and packaging
- Product manual design